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Magical Toy (マジカルトイ) (also stylized as MAGICAL TOY) is a Pop type brand that is based in New York. The top designer is a clown called Marcel. This is Kaede Ichinose and Kī Saegusa's favorite brand. 

About[]

Concept[]

20130917 magicaltoy

The fantastic brand "Magical Toy" is unique and pop, a reflection of amusement parks and carnivals, magic and an overall fun time for everyone.
Bright, neon and rainbow colors that everyone would like to wear, surely a dress of a new-look design.
Please enjoy the dress bubbled over with pleasure.

Known Users[]

Top Designer[]

螢幕快照 2014-01-23 下午08.15

Marcel is a Top Designer located in New York. He is regarded as mysterious and does not speak a word - requiring the aid of a translator from time to time. He performs as a clown and knows many magical feats; which inspired Kaede to become a magician after watching him. His dream is to make everyone happy and joyful.

Chronology[]

A Magical Entrance[]

34 triangle 26

The mysterious American super-idol Kaede first appeared to compete in the Idol Unit Auditions. She is disappointed to find out that she is too late to enter, but they decide to accept her once they watch the video she made of herself performing many rigorous, extreme sports and training exercises. As everyone anticipates the next round in the event, they work twice as hard in hopes of keeping up with Kaede.

After being asked why she does magic, Kaede explains that she has always loved the Magical Toy brand. One day, she approached the Top Designer and explained to him just how much it meant to her, and she promised to become a top idol. With a wave of his hand, the premium rare coord was hers. She would go on to use this coord for the final round of the audition. Going on to win the second spot in Tristar. 

She would later use her Premium Rare for a few other performances. Such as when competing in the Starlight Queen Cup, and when performing as a substitute member of PowaPowa-Puririn.

The Okeoke Okay Pon-Pon Crepe Audition[]

Aikatsu! - 55 103 05

When the announcement for the Pon-Pon Crepe is approaching, Seira tries to convince Ki to enter, knowing how much she loves Pon-Pon Crepes. Ki is less-than convinced she would be capable, as she is an Idol Producer. As the time passes, Seira tries to build up her confidence when one day, an accessory came for Ki in the mail. 

She quickly identified it as one her mother made and explains that this is a hobby of theirs. She expresses frustration over the fact that her mom took the time to make this when she has such a busy life style as it is and decides to send her mom an email to make sure she is taking care of her health. As the only doctor of the island they live on, she has more important things to focus on. However, she is appreciative while recalling how she and her mother started to make accessories. 

Back when she was little she was very lonely and didn't fit in with the other girls; who were cute and full of energy. Her mom made her feel better by tying her hair in pigtails held with cute accessories. She cheered up and was able to get along with the other girls, realizing that the real Ki was deep within herself and just needed encouragement to come out. Inspired by this story, Seira proved to Ki that she was right for the Audition and she finally agreed to enter, using the Variety Tile Coord to win and become the Pon-Pon Crepe image girl.

Aikatsu! Secret Story[]

This coord would go on to be used by a girl named Marie, an exclusive Manga Character. Ichigo began as her mentor after she came to America, but when Marie began her idol career she was put under Kaede to be mentored instead.

Mutual Love[]

66 67-10

With the recent success of her producer skills, Ki is surprised when she is invited to join the auditions for the Brain Thunder Image Girl Campaign. Right away Ki is quick to consider that she cannot do it, as she has to focus more on her producer's work. Seira convinces Ki to reconsider when she reminds her that she is the one who loves the Brain Thunder drinks the most, and how everyone liked to see her as an idol, but she proves to be stubborn when she would rather focus on her Producers work for Seira's next commercial.

Eventually, a minor conflict occurs between the girls and Seira storms off after informing Ki that Marcel, the top designer for Magical Toy will be in town. Ki remains conflicted by everything until she speaks with Mizuki, where she explains that she works so hard because of her love for Seira. While this pleases Mizuki, she tells Ki that everyone wants her to do this audition because they would like to see her shine for herself.

She heads out to Old Japan the following day and sends out a KiraKiratter message for everyone in hopes of tracking the top designer down. She is aided by Ichigo, Aoi, Ran, and Seira, and soon they locate a vehicle with the Magical Toy logo on it. The girls chase it until Ki gets a cramp and is forced to quit. Seira refuses to quit and chases them down, apologizing for bothering them. She brings up how much Ki loves Magical Toy and Marcel steps out to thank her. Ki asks for the Magical Toy Constellation cards and he hands the cards over as she promises to work hard. Only to pass out from exhaustion soon after. Upon awakening, she is told by the others that Marcel was so happy to see how much of a dear friend Ki is, and he wishes for her to use the coord to spread happiness throughout the world.

When the Audition arrives, Ki goes to change into the Unicorn Sagittarius Coord and win the auditions.

Cardlist[]

Data Carddass Aikatsu! Collection Cards[]

Promotional Cards[]

Coords[]


Gallery[]

Main article: Magical Toy/Image gallery


Trivia[]

  • This is the first known brand to be based outside of Japan.
    • This is also the first known brand to be based in America.
  • Magical Toy is the first brand to be favored by more than one main idol.
  • This is one of the two brands with the highest number of known users.
VTE Cards and Brands
Angely Sugar
Aurora Kiss CoordIce Blue Frill CoordSmall Flower-Patterned CoordSky Restaurant CoordSweet Restaurant CoordValentine Style CoordFine Pink CoordRoyal CoordRainbow-Colored Macaron CoordFrill Pink CoordPure Ribbon CoordRibbon House CoordAngely Bear CoordStar Festival CoordRose Garden CoordTwinkle Angel CoordFeminine CoordArgyle Lovely CoordMermaid Pisces CoordAqua Swan CoordTriple Ribbon CoordHeartful Leopard CoordLovely Kiss Me CoordSpring Shower CoordPearl Shell CoordPrism Heart CoordClassical Border CoordAngely Gemini CoordSweet Twins CoordFresh Sprout CoordAquamarine Pisces CoordWicked Mirror CoordSweet Cupcake CoordGirly Devil CoordAngely Bear Love CoordLilac Fairy CoordPrince of Aqua CoordAngel Alice CoordBlue Fata CoordYellow Sailor CoordMilky Wendy CoordLovely Mage CoordSweet Lion CoordStrawberry Pearl CoordBlooming Blossom CoordPresent For You CoordAngely Star CoordCountry Garden CoordSweet Decoration CoordSweets House CoordPink Swan CoordTwinkle Blue CoordSweet Choco Mint CoordHug Me Kiss Me CoordGirly Strawberry CoordPink Heart CoordPink Argyle CoordBlue Argyle CoordPansy Garden CoordFeminine Mint CoordWater-Colored Macaron CoordAqua Lace CoordLeaf Bear CoordHeartful Argyle CoordPink Small Flower-Patterned CoordSugar Ribbon CoordSugar Light CoordSugar Planet CoordSugar Butterfly CoordSugar Candy CoordSugar Bat CoordSugar Flower CoordSugar Balloon CoordSugar Moon CoordYellow Swan CoordArgyle Blue CoordCooking Apron CoordWannabe Idol CoordBlue Bear CoordFrill Blue CoordTiny Floral CoordGrace Blue CoordGirly Gelato CoordPink Mirror CoordBlue Princess Casual CoordPurple Fata CoordPastel Sugar CoordCute Lemonade CoordPink Fata CoordFirework Fan CoordSherbet Mage CoordPastel Marble Ice CoordCountry Pink CoordTriple Ribbon Blue CoordShining Angely Line CoordPastel Pink Pearl CoordDandelion Check CoordCountry Pink Coord (3DS)Country Honey Coord (3DS)
Futuring Girl
Milky Way Cosmic CoordBlack Future CoordPrism Cyber CoordLucky Pilot CoordPilot Girl CoordNeo Look CoordClear Glass CoordKaleido Mirror CoordSparkling Noir CoordElectric CoordHigh Police CoordBon Voyage CoordCrystal Aquarius CoordSnowflake CoordAstrologer CoordGeometric CoordAmethyst Aquarius CoordNeo Siegfried CoordFuturing Star CoordSparkling Green CoordSky Blue CoordPurple Bon Voyage CoordAstronaut CoordCyber Monotone Coord
Spicy Ageha
Ageha Logo CoordPurple Jewelry CoordAgeha Red CoordRose Bonbon CoordGlitter Rose CoordGold Magic CoordGlitter Violet CoordMulticolor CoordPhantom Lady CoordPurple-Black CoordBijoux CoordRomantic Fur CoordBlack Frill CoordHoundstooth CoordNocturne CoordDark Blue CoordMiya Military CoordLeopard CoordKing Leo CoordLeonids Night CoordElegant Rose CoordScarlet Rose CoordBeaune Premiere CoordLady Ombre CoordPied de Poule CoordPeridot Leo CoordLady Teacher CoordAgeha Star CoordAgeha Emerald CoordPurple Nocturne CoordGolden Ageha CoordAgeha Purple CoordDark Red CoordElegant Purple Rose CoordHime Military CoordPhantom Pink Coord
Happy Rainbow
Tropical Basket CoordPinky Funky CoordRainbow Alice CoordHappy Funky CoordPinkish CoordTomboy CoordMarble Candy CoordFresh Grape CoordRainbow Prince CoordCheers CoordLollipop Taurus CoordNight Dreamer CoordRainbow Soap CoordPizza Parlor CoordFireworks CoordEmerald Taurus CoordDream Carriage CoordHappy Star CoordFunky Blue CoordSky-Colored CoordIce Paradise CoordFluffy Marquis CoordCotton Color CoordSunny Dreamer CoordPizza Shop Coord
LoLi GoThiC
Goth Magic CoordBlock Check CoordStripe Trench CoordStripe Gothic CoordGospel CoordBritish CoordAqua Pâtissier CoordNightmare Capricorn CoordHoly Goat CoordHandsome Stripe CoordGarnet Capricorn CoordSnow Princess CoordOdile Swan CoordCandlelight CoordVampire CoordMagic Midnight CoordPink Spider CoordAbyssal Sister CoordBlue Rose Noble CoordWinter Sprite CoordCross Classical CoordViolet Hatter CoordDark Green Bell CoordShahriyar Blue CoordFlute Mystery CoordGrowth Dorothy CoordVampire Blood CoordDramatic Green CoordSapphire Chandelier CoordBlue Empress CoordBlack Romance CoordBlack Santa CoordGothic Star CoordBlue Rosy CoordLoli Black-Purple CoordBlue Trench CoordMono Block CoordBritish Blue CoordGothic Night CoordBritish Ivy CoordBlue Block Check CoordHoly Billiard CoordHoly Sapphire CoordHoly Violet CoordCross Healing CoordClock Check CoordHandsome Baron CoordIris Trench CoordJoyful Blue CoordJoyful Violet CoordNavy Spider CoordClassical Gothic CoordGothic Spider CoordMail Rose CoordWinter Formula CoordSpiritual Black Coord
Aurora Fantasy
Blooming CoordFairytale CoordFlower Pirouette CoordElegance Purple CoordNoble CoordClassical Waltz CoordAlice Fantasy CoordTyrolean Aries CoordPrincess Märchen CoordFantasy Flower CoordFloral Alps CoordLily Bell CoordFoliage CoordDiamond Aries CoordFlower Prince CoordAurora Star CoordAurora Mint CoordPrincess Happy CoordPrincess Dream CoordDaisy Fairy CoordPrincess Fresh CoordPink Pirouette CoordBlue Fairy CoordIris Fairy CoordFloral CoordPink Fantasy Coord
Love Queen
Party Queen CoordRoyal Moon CoordScheherazade CoordMermaid Jewel CoordTwo-Color Queen CoordSummer Party CoordScheherazade Rose CoordMermaid Coral Coord
Magical Toy
Pierrot Carnival CoordStep Magician CoordSmile CoordPony Land CoordRetro Flower CoordVariety Tile CoordRainbow-Colored Unique CoordRoughly-Knitted CoordUnicorn Sagittarius CoordParallel Hunter CoordChoco-Pop Scoop CoordColorful Giraffe CoordHoney Joker CoordDeco Wrapping CoordHoneybee CoordPlaying Trump CoordTurquoise Sagittarius CoordMagical Swan CoordMagical Star CoordMagical Colorful CoordColorful Pony CoordWonder CoordChoco-Pop Happening CoordVariety Yellow CoordYellow Roughly-Knitted CoordRhythm Magician CoordRetro Orange CoordSky Pony Land Coord
Swing Rock
Musical Scorpio CoordSuite Devil CoordNoisy Pianist CoordJumping CoordPinkish Union CoordPunk CoordHot Sound CoordRockin' Python CoordStar Rock CoordDream Rock CoordTreasure Map CoordMadras Check CoordPaw Print CoordTricolor Check CoordSwing Gemini CoordBitter Twins CoordTopaz Scorpio CoordNutcracker Prince CoordSwing Star CoordAdventure Map CoordPink Jumping CoordLucky Blues CoordPink Cat CoordPunk Pink CoordFunny Devil CoordFreeze Union CoordCrazy CoordYellow Jumping CoordThunder Union CoordHot Devil CoordUnion Rock CoordBlack Beat CoordPurple Punk CoordPurple Madras CoordPaw Print Cool CoordCopper Sound Coord
Bohemian Sky
Oriental Libra CoordEarth Vibration CoordSelf Stripe CoordNature Zebra CoordArabesque Justice CoordFolklore Kilim CoordBatik Drawing CoordArabian Princess CoordArabian Fencer CoordIndigo Fringe CoordTourmaline Libra CoordBorages Butterfly CoordBohemian Star CoordBlue Vibration CoordLeaf Self Stripe CoordBlue Self Stripe CoordEthnic Fringe CoordArabesque Herb CoordTurquoise Batik CoordPink Vibration CoordFolklore Arabesque Coord
Love Moonrise
Mysterious Virgo CoordMoon Cactus CoordSummer Night Moon CoordSummer Night Miracle CoordChampagne CoordAquarium CoordAndalusia CoordSapphire Virgo CoordShine Witch CoordMoonrise Star CoordCelebrity Gem CoordRed Moon Cactus CoordCelebrity Emerald CoordPrecious Stone CoordMoon French CoordYellow Moon Cactus CoordEmerald Crescent CoordLove Addict CoordMoon Holic CoordChampagne Bordeaux CoordLine Jewel CoordRose Crescent CoordChampagne Blue CoordDiamond Sparkle CoordShining Moon Line CoordDeep Glossy Coord
Vivid Kiss
Summer Day Moon CoordSummer Day Miracle CoordResort Cancer CoordSunny Holiday CoordNeon Pop CoordYacht Casual CoordFine Street CoordRuby Cancer CoordSmile Dwarf CoordCall Me CoordJack-o'-lantern CoordNeon Rothbart CoordClara Carol CoordBubbles Mermaid CoordBlue Glass CoordVivid Girly CoordGeppetto Innocent CoordGood Walking CoordPeter Adventure CoordBright Summer CoordSiesta Sunlight CoordFine Drum CoordTropical Denim CoordPowerful Checked CoordColor Crossing CoordEasy Vacation CoordEmerald Curious CoordStreet Art CoordPoppin Cracker CoordVivid Star CoordPaint Deco CoordColor Lips CoordMiracle Casual CoordLucky Holiday CoordAmerican Paint CoordPinky Lips CoordFresh Lips CoordHot Holiday CoordPaint Art CoordTwin Color CoordSmile Green CoordNice Street CoordGood Street CoordRainbow Rush Coord
Dreamy Crown
Odette Swan CoordGirly Dwarf CoordGood Manners CoordMonster Cat CoordPink King Mouse CoordGirly Chronos CoordSleeping Aurora CoordThumbelina Bouquet CoordGrace Fox CoordGirly British CoordGirls' Magic CoordDream Sky CoordSweet Sky CoordGirly Violin CoordCountry Scarecrow CoordTinkle Bell CoordCute Date CoordRuby Blossom CoordRoyal Sweetie CoordCitrus Orange Heart CoordWhite Santa CoordWhite Sky Veil CoordDreamy Star CoordRose Party CoordWonderful Day CoordPretty British Casual CoordGirly British Casual CoordSweet British Casual CoordCutie Baron CoordHeartful Key CoordBonheur Key CoordPink Manners CoordBlue Manners CoordLittle Classic CoordFew Classic CoordDreamy China CoordDreamy White China CoordDreamy Yellow China CoordPastel Mouse CoordLovely Go Out CoordCustard Chronos CoordPrincess Palace CoordBeach Splash CoordLovely British CoordFrench Girly CoordSweet Magic CoordFantasy Marine CoordGrace Girly CoordShining Dreamy Line CoordSnow Illusion CoordMilk Tea Date CoordGirlish Check Coord
Sangria Rosa
Rose Glass Princess CoordPoison Apple CoordDragée Fairy CoordFlounce Swallow CoordOcean Hex CoordMarigold Wings CoordQueen of Hearts CoordVioleta Prom CoordSeñorita Scheherazade CoordRose Leopard CoordGrape de Royal CoordPassion Sunlight CoordOpera Crest CoordSmart Flowery CoordBlue Shower CoordPerfect Garnet CoordPoinsettia Wreath CoordSangria Star CoordElegant Bolero CoordModel Rich CoordCosmetic Party CoordModel Elegance CoordRed Dragée CoordPoison Glamorous CoordFabulous CoordPurple Gold Wings CoordNavy Pink Dragée CoordGreen Prom CoordRose Passion CoordVerde Rose Elegant Coord
Sakurairo Kaden
Hagoromo Princess CoordPeony Pattern Heavenly CoordMoonlit Classical Flower CoordChikuka Emerald CoordSakurairo Star CoordRain-Colored Floral CoordLight Pink Peony CoordPeony Pattern Modern CoordSunset Classical Coord
Dance Fusion
Soul Marionette CoordStardom Rabbit CoordDancing Captain CoordDiva Night CoordDancing Night CoordSilver Robot CoordBright World CoordTopaz Command CoordWild Studs CoordDance Star CoordNeon Dance CoordNeon Line CoordClub Beat CoordWonder Rabbit CoordTop of Dancer CoordSilver Star CoordHard Line CoordMetallic Volume CoordGo Camp CoordCosmo Captain Coord
Retro Clover
Candy House CoordHansel Clover CoordGretel Flower CoordMarble Witch Retro CoordRetro Star CoordAttractive Pilot CoordRetro CoordColorful Fortune CoordAikatsu Restaurant CoordYellow Restaurant CoordGretel Pop CoordMelty Witch Retro Coord
Dolly Devil
Dolly Leopard CoordElegant Amethyst CoordGlossy Stripe CoordLady Diamond CoordBlack Love Stripe CoordBlack Denim Dolly CoordGlamorous Crane CoordSilky Love Devil CoordDolly Star CoordGirls' Lamé Ribbon CoordLady Lamé Ribbon CoordBaby Devil CoordHalloween Devil CoordMagenta Perfume CoordElegant Pinky CoordRomantic Bijoux CoordViolet Setup CoordPink Leopard CoordSecret Devil CoordViolet Perfume CoordMaroon Stripe CoordPurple Denim Dolly CoordGrape Love Stripe Coord
Mecha PaniQ
Fluffy Monster CoordDream Rice Cake CoordFantasy-ic Night Room CoordLion Dance CoordPaniQ Star CoordGood Luck Sky CoordGhost Panic CoordPastel Panic CoordGhost Friend Coord
School Dresses
First Season
Second Season
Third and Fourth Season
School Uniforms
Starlight School/UniformStarlight School/Summer UniformStarlight School/JerseysDream Academy/UniformDream Academy/Summer UniformHimezakura Private Girls' Academy/UniformÉtoile Academy/UniformNaniwa World's No. 1 Academy/Uniform
2013 Spring Collection Cards
Baby Pink Frill CoordLime Glass CoordRomantic Purple CoordFresh Muscat Coord
Aikatsu! Japan Tour Cards
Welcome CoordHappy Harvest CoordFlower Local Girl CoordNaruto Wave Coord
Brandless Unit Dress Cards
Masquerade
Soleil
Tristar
Powapowa-Puririn
STAR☆ANIS
Aikatsu8
Vanilla Chili Pepper
Luminas
Others
Purple Shining CoordSexy Leather CoordWhite Cyber CoordTechno Cyber CoordWestern CoordRetro Pop CoordLovely Santa CoordHappy Umbrella CoordBeauty Umbrella CoordGirly Pastry CoordPastel Smile CoordPastel Pink CoordShiny Black CoordJoyful Christmas CoordGarden Christmas CoordSexy Devil CoordCosmic CoordPaper Crane Style Colorful CoordHatsune Miku CoordEnjoy Christmas CoordStar Epaulette Coord
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