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|Japanese Name||新城 絵麻（しんじょう えま）|
|Romanized Name||Shinjou Ema|
|English Name||Ema Shinjo|
|Occupation||Starlight Academy alumni |
Ema has fair skin and dark purple eyes. She has wavy, dirty-blonde hair that is worn hanging over her left shoulder.
In addition to loving fashion, Ema has been shown to be a refined and gentle person. She enjoys all types of clothing and loves styling just as much a modeling.
- Orihime Mitsuishi has stated that Ema loves western clothing.
- She shares the same surname as Hinaki Shinjō, but written differently in kanji.