Brand (ブランド) is the general term that identifies the distinctive product of a company. In the Aikatsu! universe, the term "brand" is used to describe the company in which the Aikatsu! cards are from. Each brand is based on one of the four idol types: Cute, Cool, Sexy, or Pop and from there create designs with themes and styles unique to that brand. There are sixteen main public brands, and two personal brands with one of the personal brands being a season one exclusive.
Angely Sugar (エンジェリーシュガー) is a cute-type brand that uses frills, ribbons and feathers to make girls lovely with the magic of angels. The brand's Constellation is Pisces and shares Gemini with Swing Rock, its Romance Story is Sleeping Beauty, and its Dream Story is Alice's Adventures in Wonderland. The top designer is Asuka Amahane, and is Ichigo Hoshimiya and Madoka Amahane's preferred brand.
Futuring Girl (フューチャーリングガール) is a cool-type brand that features brilliant materials and geometric shapes that create futuristic dresses that are stylish and pretty. The brand's main Constellation is Aquarius. The top designer is Rei Kamishiro, and is Aoi Kiriya, Shion Kamiya and Hazuki Aranada's preferred brand.
Spicy Ageha (スパイシーアゲハ) is a sexy-type brand that features bold-revealing, sexy and gorgeous dresses that make girls shine like a swallowtail butterfly and flutter high up in the sky. The brand's main Constellation is Leo. The top designer is Anna Tachibana, and is Ran Shibuki's preferred brand.
Happy Rainbow (ハッピーレインボー) is a pop-type brand that features vivid colors and fruit motifs, dresses like a rainbow lighting up the blue sky. The brand's main Constellation is Taurus. The top designer is Makoto Nijigabara, and is Otome Arisugawa's preferred brand.
LoLi GoThiC (ロリゴシック) is a cool-type brand that uses gothic and lolita as its theme. The brand combines goth-loli style with that of the Medieval Ages and the Victorian Era. The brand's Constellation is Capricorn, its Romance Story is Snow White, and its Dream Story is The Wizard of Oz. The top designer is Maya Yumekoji, and is Yurika Tōdō and Sumire Hikami's preferred brand.
Aurora Fantasy (オーロラファンタジー) is a cute-type brand whose dresses are wrapped in fine colors like an aurora that decorates the night sky, like a character straight out of a fairytale. The brand's Constellation is Aries. The Top designers are twins Green Grass, and is Sakura Kitaōji, Maria Himesato and Monica Kiki's preferred brand.
Love Queen (ラブクイーン) is a sexy-type brand which has an abundant amount of gorgeous party dresses, luxurious and sexy, along with dazzling jewellery for the feeling of royalty. The top designer sole user is Mizuki Kanzaki.
Magical Toy (マジカルトイ) is a pop-type brand that is unique and poppy, a magical reflection of amusement parks and carnivals. The dresses are all bright, neon and rainbow. The brand's Constellation is Sagittarius. The top designer is Marcel, and is Kaede Ichinose and Kī Saegusa's preferred brand.
Swing Rock (スイングロック) is a cool-type brand that consists of rock and steampunk styled designs. Music is a main motif in the band. The brand's Constellation is Scorpio, and shares Gemini with Angely Sugar. The top designer is Makina, and is Seira Otoshiro's preferred brand.
Bohemian Sky (ボヘミアンスカイ) is a sexy-type brand that is filled with nature motifs, ethnic styles, floral concepts, and fringe and stripe-type designs. The brand's Constellation is Libra. The top designer and sole user is Sora Kazesawa.
Love Moonrise (ラブムーンライズ) is a sexy-type brand that is the evolved version of Love Queen. The brand's dresses are filled with its moon motif, and gives off an exotic and sexy feel. The brand's Constellation is Virgo, and its Romance Story is Sleeping Beauty. The top designer and sole user is Mizuki Kanzaki.
Vivid Kiss (ヴィヴィッドキス) is a pop-type brand that infuses the Californian casual wear and west-coast design to bring out its freedom of expression. The brand's Constellation is Cancer, Romance Story is The Nutcracker and The Little Mermaid, and its Dream Story is Peter Pan. The top designer is Kayoko, and is Mikuru Natsuki and Hinaki Shinjō's preferred brand.
Dreamy Crown (ドリーミークラウン) is a cute-type brand suited for independent girls, incorporating cute elements with designs that have just the right amount of sweetness, along with an aristocratic style. The brand's Romance Story is Swan Lake, Thumbelina and Sleeping Beauty, and its Dream Story is the Town Musicians of Bremen. The top designer is Sena Tsubasa, and is Akari Ōzora's preferred brand.
Sangria Rosa (サングリアロッサ) is a sexy-type brand inspired by the beauty of the Andalusian lands in Spain, infusing colors of red and orange to represent freedom and passion. The brand's Romance Story is Cinderella, and its Dream Story is Arabian Nights. The top designer is Encierro Atsuji, and is Juri Kurebayashi's preferred brand.
Sakurairo Kaden (桜色花伝 lit. Cherry Blossom-Colored Legend) is a sexy-type brand that delivers the beauty and charm of the Kimono, fusing its original elegance and courteousness with a modern dressy arrangement. The brand's Romance Story is The Tale of the Bamboo Cutter. The top designer is Nagaoka, and is Miyabi Fujiwara's preferred brand.
Dance Fusion (ダンスフュージョン) is a cool-type brand with a dance theme that has neon colors glowing and shining on top of designs, and uses a cold color palette to allow one's dance stage to shine. The brand's Dream Story is Pinocchio. The top designer is Sunny, and is Rin Kurosawa and Minami Hateruma's preferred brand.
Retro Clover (レトロクローバー) is a pop-type brand representing the classical retro taste of the 60's and 70's, bringing the touch of nostalgia with pop and colorful geometric patterns. The brand's Dream Story is Hansel and Gretel. The top designer is the owner of Retro Cafe in Kōbe, and is Kokone Kurisu's preferred brand.
Dolly Devil (ドーリーデビル) is a sexy-type brand where its designs tingles the heart of maidens to have the freedom to do whatever they want, to become a brand new person, sometimes a spicy doll and sometimes a sexy devil. The top designer is Lucy Kisaragi, and is Nono Daichi and Lisa Shirakaba's preferred brand.
Mecha PaniQ (メチャパニック) is a pop-type brand with funny and confusing designs along with colorful neon pastel colors, footprints of dinosaurs, eggs and eyeballs to create a unique motif and a brand that shows a different view of the world around us. It is Nina Dōjima's preferred brand.